While reporting on the final campaign rallies of President Uhuru Kenyatta and Raila Odinga held at Nakuru’s Afraha Stadium and Nairobi’s Uhuru Park respectively, the Standard carried three different headlines for the frontpage.

One of the frontpage read Uhuru Smells Victory. Another one was splashed Raila Smells Victory while the third one captioned The Choice is yours.

A source at Standard Media Group divulged to Plive.co.ke that Uhuru Smells Victory headline was customized for the Central Region while the one written Raila Smells Victory was sent to Nyanza region.

At the same time The Choice is Yours headline was in Nairobi and areas that are not necessarily NASA or Jubilee strongholds.

A section of the public thought that the paper was fake following the uprise of fake news on social media especially.

Newspapers are usually printed with different headlines depending on the location the paper will be sent. This is a marketing strategy used by publishers to sell the newspapers.