Jamuhuri Day celebrations to spotlight Kenya’s rich culture & tourism

This year’s Jamuhuri Day national celebrations will place Kenya’s rich cultural heritage at the centre of the festivities, using tourism as a platform to showcase the nation’s traditions, creativity, and innovation.

The announcement was made by Cabinet Secretary for Tourism and Wildlife, Rebecca Miano, during a briefing with tourism stakeholders.

The celebrations, themed 'Tourism, Wildlife, and Meetings, Incentives, Conferences and Exhibitions (MICE)/', will run from 8th to 12th December 2025 as part of the newly designated Tourism, Wildlife, and MICE Week.

During this period, cultural experiences will take centre stage, highlighting Kenya’s unique artistry and traditions.

Visitors can expect a wide range of cultural exhibitions and live demonstrations throughout the week.

From intricate beadwork to traditional wood-carving and other handicrafts, the events are designed to immerse attendees in Kenya’s heritage.

According to Kenya Tourism Board CEO June Chepkemei, “The week’s activities will be hosted at the Kenyatta International Convention Centre, leading up to the national celebrations on 12th December.

Visitors will have the opportunity to explore our destinations through Virtual Reality installations, bridging culture with modern technology.”

The VR experiences aim to provide a new dimension to cultural tourism, allowing visitors to virtually visit Kenya’s iconic landscapes and heritage sites, creating a fusion of tradition and innovation.

In addition to exhibitions, targeted sessions will engage youth and young innovators, emphasising that the future of Kenya’s tourism sector relies heavily on new ideas and strategic investment across all 47 counties.

By spotlighting youth participation, the government hopes to nurture talent that will contribute to sustainable cultural preservation while creating new economic opportunities.

The week will culminate in a Gala Dinner and Excellence Awards ceremony recognising stakeholders who have contributed to the growth of the tourism sector.

This will include cultural artisans, tour operators, and innovators whose work has amplified Kenya’s global appeal.