Njaanuary:  Here are 40 stores in Nairobi offering best deals to save money 

If you walk through Nairobi in January, the pace feels different. The festive rush has faded, wallets are lighter, and conversations have shifted from celebration to recovery.

December spending comes fast and heavy. Food, travel, gifts, entertainment and social obligations stretch budgets to the limit. 

By the time January arrives, many Nairobians are no longer shopping for extras, they are focused on essentials, rent, transport and day-to-day survival as they rebuild their finances.

Yet January is also the month when small financial decisions matter most. Where you shop, how you pay and how often you spend can quietly determine whether the month feels manageable or overwhelming.

The pressure of January is not caused by a single big expense, but by many unavoidable ones happening at once. Rent is due, school-related costs still linger, transport resumes at full pace and grocery spending returns to normal levels, all while savings are at their lowest point of the year.

What makes January especially tricky is spending fatigue. After weeks of festive purchases, shoppers are more likely to make quick decisions, pick familiar stores and overlook opportunities to save simply because they are tired of thinking about money.

The LOOP Shopping Festival continues well into January, making it relevant long after the festive season ends.

Instead of encouraging extra spending, the festival allows shoppers to earn instant cashback on everyday purchases, the kind that dominate January budgets. 

Whether it is supermarket shopping, dining out, household essentials or small lifestyle purchases, users can earn up to 20% cashback, capped at Sh5,000, depending on the store, directly after payment.

For shoppers trying to stabilise their finances, this means essential spending can quietly work in their favour, helping stretch money further without changing routines or hunting for isolated deals.

Because the festival brings together major retailers, local CBD businesses and popular Nairobi stores, shoppers are not limited to one mall or brand. They can continue shopping where they already do, while still earning value back.

One of the biggest advantages of January-focused savings tools is psychological. Cashback earned on everyday spending can be tracked in real time, giving shoppers a clearer picture of where their money is going and what they are getting back.

Instead of feeling like money is only leaving their accounts, shoppers see small wins accumulate, a shift that makes January feel less punishing and more controlled.

Getting started is simple:

• Download the LOOP App on Android or iOS

• Open the Discover section to view available festival offers

• Pay at partner stores using the LOOP Card or the LOOP App

• Earn instant cashback deposited to your account.

The LOOP Shopping Festival runs until 15 February 2026, covering the critical post-festive recovery period.

January does not have to be defined by financial stress alone. While spending cannot be avoided, it can be approached more intentionally.

As Nairobians adjust to post-festive realities, tools that reward essential spending, rather than encouraging excess, are becoming part of how people regain control of their finances.

In a city where life rarely pauses, even small savings earned consistently can make January feel a little lighter.

 #FeatureByLOOP