Linda Mwananchi Movement unveils Presidential campaign Secretariat

The Linda Mwananchi Movement (LMM) has officially announced its presidential campaign secretariat, marking a major milestone in its preparations for the upcoming 2027 General Elections.

Led by Nairobi Senator Edwin Sifuna, the political movement is aggressively laying down its operational structures to mount a formidable challenge for the presidency.

The establishment of the secretariat follows a crucial leadership meeting held on Monday, October 12, aimed at accelerating the party’s rebranding process and organizing its campaign apparatus.

In a formal statement released on Tuesday, October 13, the movement detailed its initial structural rollouts.

"The Linda Mwananchi leadership met yesterday to review progress on the party's rebranding process, as well as the ongoing structuring of the party and the Presidential Campaign Secretariat," the notice read in part.

As part of these strategic changes, the movement has appointed former Jubilee Party Organising Secretary Pauline Njoroge as the interim head of communications.

Njoroge brings a wealth of institutional and political communication expertise to the coalition, having previously managed high-profile national assignments, including serving on the campaign team for the late former Prime Minister Raila Odinga during his 2025 African Union Commission Chairperson bid.

"Pauline brings a wealth of experience in political and strategic communication, having previously worked on presidential campaigns, and with various governmental institutions and intergovernmental organisations," the movement stated.

Njoroge’s appointment follows her departure from the Jubilee Party in July 2026 after serving for 14 years.

Announcing her resignation from her position as the Deputy Organising Secretary of the National Executive Committee (NEC) on July 21, she threw her full weight behind Senator Sifuna’s political aspirations.

"I wish to announce my resignation from the National Executive Committee (NEC) of the Jubilee Party, where I have served as Deputy Organising Secretary, and as a member of the Jubilee Party, effective today," Njoroge stated at the time.

Beyond communication leadership, the Linda Mwananchi Movement also announced key structural additions to its digital, media, and publicity teams. Fredah Onduso, Abigail Gikonyo, and Charity Waweru have been officially appointed to spearhead the movement's media engagement.

These appointees have already played vital roles in amplifying Senator Sifuna’s political messaging across various digital and social media landscapes, solidifying their positions within the expanding campaign framework.

LMM leadership has indicated that further appointments to the comprehensive campaign team will be announced progressively in the coming weeks. The movement aims to maintain strong momentum as it sharpens its focus on the 2027 race.

These developments come on the heels of successful public rallies held by the movement across different regions.

Although the campaign temporarily paused its outreach following reports of internal friction and wrangling, the latest leadership announcements signal a renewed and cohesive push.

To firmly anchor his presidential ambitions, Senator Sifuna previously unveiled the Equitable Party (TEP) as the official political vehicle through which he will contest the 2027 presidency under the broader Linda Mwananchi banner.